the most highing pay sites:
1) sony.com
2) amazon.com
3) canon.com
4) xyz.com
The advertiser Sony.com has been assigned a score of 8 by Google and they are ready to spend a maximum of $16 per click. Amazon has an even quality score (9) but they have specified their maximum CPC as $14 and so on.
Now the ad position (column 5) of various advertiser in an AdSense unit is determined on the basis of Ad rank (column 4) but the actual cost (or CPC) that these advertiser have to pay per click to Google is not always in that order.
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